IHT’s focus remains on good design and elevating the quality of crafts which has led to its unique achievements. The IHT Design Studio was created as a focal point to research design and support innovation in the training of artisans. A group of designers under the mentorship of senior designers work on product development and market research. A holistic approach to training budding designers, not only focused on aesthetics but paid attention to the business aspect of craft development.
Pakistan is blessed with a rich heritage of textile craft, especially in the field of hand embroidery. The design studio’s close collaboration and work with the rural artisans resulted in a deep understanding of sustaining the culture of craft. The process was documented through field photography and short films.