Rural women in Pakistan lack access to economic opportunities due to a lack of education/skill, geographic isolation and cultural barriers. They lack access to basic technologies that would allow them exposure to a wider market and the entrepreneurial know how to earn a sustainable livelihood.
Women are the backbone of society and if empowered to be financially independent, they can sustain their families and ensure education for their children, improve standards of living, and access better healthcare. The project focuses on the most marginalized women in our society and those who live in extreme poverty; and building their capacity and training them in craft based skill to provide lasting impact on their communities.
Our mission is twofold. To enhance and strengthen the skills of artisans to help them create high quality, hand crafted products and to create a sustainable future for rural communities, providing them with economic independence through Project Rang. Rang means “color” in Urdu and is reflective of the vibrancy of opulent fabrics and a rich cultural heritage steeped in tradition and history.
The core of our work is focused on building an enabling environment that helps these marginalized women reach their potential and transition from artisans into entrepreneurs. We use a collaborative business model and apply innovative initiatives to the project.