Creating Livelihood Opportunities for Rural Women
Women are often the custodians of traditional knowledge. Focusing on empowering women helps achieve the intertwined goals of climate action, sustainable development and social justice.
IHT strives to provide economic opportunities for the rural population of Pakistan in their own communities to minimize the impact of displacement caused by migration to cities. IHT is a socially motivated lifestyle brand connecting rural women communities to opportunity, emphasizing hand crafted products, good business practice and community sustainability. The purpose is to impact change – to make rural artisan production sustainable, hoping to connect artisans with designers and businesses to make their work is more accessible to a global market.
By using handmade techniques and traditional tools, we ensure that IHT products are not mass-produced and are not perceived as “fast fashion items”. The value of craft is in its making and our focus is on making the best products we can, as opposed to the most. Every piece of product line goes through a strict quality control process before being ready for sale.